The "Mind Map" was referenced in an article on "How to Sell to Techies" by Mark S.A. Smith on page 49-50 of the book "Top Dog Sales Secrets" (SalesDog, 2007). Smith writes:
For many salespeople, selling to technical types like IT professionals and engineers is harder than passing advanced calculus. But the difficulty doesn't lie in the analytical nature of these prospects. The problem is that most salespeople overlook certain needs these professionals have. As a result, salespeople inadvertently do things that can kill the sale, and the relationship, forever.
As a trained engineer with many years of experience selling to engineers, I know how my colleagues think and make decisions. In addition to my own observations, two accepted psychographic sales models, the "Mind Map" by Dr. Bill Gallagher, and the VALS study by the Stanford Research Institute, can be useful in providing real insight into how these people communicate, how they are persuaded, and how they make decisions. While people can operate out of more than one style and behavior mode, and not all technical professionals operate in these modes, these models help identify the key buying mode for IT professionals and engineers.
Gallagher Video Brochure
Bill Gallagher, Ph.D.
Over 500,000 business and salespeople have invested in Bill "Guerrilla" Gallagher's Guerrilla Selling: (Unconventional Weapons & Tactics for Increasing Your Sales) because they are serious about doing a lot more business with less hassle and frustration.
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Friday, April 25, 2008
Top Dog Sales Secrets
Posted by Sara Gallagher at 5:34 PM
