From: http://www.gmarketing.com/articles/read/169/Ten_Guerrilla_Selling_Tips.html
Ten Guerrilla Selling Tips
by Bill Gallagher, Ph.D.
1. Listen to your customers actively, be really interested, no, be fascinated! Sit on the edge of your chair, literally.
2. Wait to give your presentation. As Sandler, says, "Don't spill your candy in the lobby," and don't tell the good news on page one.
3. Be a "sales doctor." Be sure that you've thoroughly explored exactly how your customers want to look and feel by using your product. Then support them in their conclusions.
4. Ask for a "ballpark" budget figure, a range, "off the record," "in round numbers," and then refine it.
5. Give your sales presentations only to those who can make buying decisions.
6. As a salesperson, be friendly, but don't make friends.
7. Assume that prospects know nothing about you, your products, or your organization and don't tell until they ask.
8. Everyone's a "Number One." Let all know that you know.
9. Everyone knows when they're being controlled or manipulated and we all resist it. Don't do it. By letting your customers feel more "in control" you'll actually be more in control.
10. Nab and capture many more sales with the winning 6-Step NaB & CaPTuRe Sales Track!
Gallagher Video Brochure
Bill Gallagher, Ph.D.
Over 500,000 business and salespeople have invested in Bill "Guerrilla" Gallagher's Guerrilla Selling: (Unconventional Weapons & Tactics for Increasing Your Sales) because they are serious about doing a lot more business with less hassle and frustration.
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Friday, April 25, 2008
Ten Guerrilla Selling Tips
Posted by Sara Gallagher at 3:30 PM
