From: http://www.gmarketing.com/articles/read/113/Mind_Reading_and_Telepathy?_Not!.html
Mind Reading and Telepathy? Not!
by Bill Gallagher, Ph.D.
Mind Reading and Telepathy? In many ways, successful marketing depends on your ability to read your customers' minds. Magic? No! We'll give you a shortcut to new profits.
Effective marketing and communication requIres that you learn to read the minds of your buying public. Mind reading is tough, so we're going to give you a hand. Right now, in your mind, please think of a simple geometric form. Choose one. Turn away for a sec and draw it on a piece of paper. Go on, do it now. When you've finished, turn back and continue reading.
We know that the majority of you probably drew a triangle of some sort. Amazing, right? The rest of you drew an oval. Okay, you may have decided to run counter to your first impression and you drew a hexagram or an inverted epicyclodial parallelogram! But the biggest majority of us conformed to our first impressions and draw triangles. And a significant minority will draw some kind of oval when asked to choose a geometric form. Why? Again, the answer is crucial to your marketing campaign.
So, what do triangles and ovals mean to your marketing and selling strategies? Take a look at your the logo on your business card and on your stationary. No logo? Shame, shame on you! If you have one and it doesn't have a triangle or oval motif, do you have a good reason?
Fortune 500 businesses all have professionally designed logos. It remarkably helps the consumer relate to and buy your product that much more. It literally helps them to have more confidence and trust in you company. When properly designed, your logo shape is something so universal that all prospective customers can relate to. So, in logos, you will often see ovals and triangles.
Think of The Ford Motor Company's logo. Can you see the blue oval? That shape is so important to their targeted buyer that the oval theme has been carried over completely to the new Taurus line. We count more than seven repeats of that identical shape on the driver's panel alone.
Look for triangles in the logos and ad layouts of Sprint, Sutter Home, Amtrac, and the new Union 76 logo with its famous orange ball, now for greater impact, it is now incased in two triangles or pyramids!
In the last year, with the help of an ad layout specialist, a respectable California winery radically changed its logo. To get the full marketing impact to their targeted customers they chose an inverted triangle theme with some dramatic colors and a touch of gold. Sales are way up! Most of us do not know much about sophisticated wine purchases. We buy because of the lables. The classy new Boeger Winery image is a big boost to sales. Congratulations to the owners and to their graphics people.
When in doubt, to get the biggest positive impact with your logo, use ovals and triangles in combination. And, for even more ideas check out these articles on colors and shapes, numbers, words and names.
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Bill Gallagher, Ph.D.
Over 500,000 business and salespeople have invested in Bill "Guerrilla" Gallagher's Guerrilla Selling: (Unconventional Weapons & Tactics for Increasing Your Sales) because they are serious about doing a lot more business with less hassle and frustration.
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Since 1983, Bill Gallagher, Ph.D., has been in demand as one of the nation's leading authorities on sales, marketing and management, conducting thousands of training seminars and workshops throughout North America and Abroad. His informative commentary has been featured in such prestigious publications as The Wall Street Journal, USA Today, Money and Time magazines. In addition, Bill has appeared on a host of national radio and television shows, including Good Morning America, Today, CNN Headline News, and The CBS Evening News.
Bill's reputation for innovation and quality has earned him repeat engagements with over half the companies featured in the best seller In Search of Excellence. Some of his many satisfied clients include: American Express, Bank of America, Dean Witter Reynolds, Hewlett Packard, IBM, Levi-Strauss, Nortel, National Association of Realtors, Stanford University, and Tyson Foods, Inc. Co-author in the legendary Guerrilla Business series and lead author of Guerrilla Selling, Bill has also received honors for excellence in business training from the governments of Israel, Singapore, the Netherlands, and the U.S. Department of Commerce.
Who is Bill "Guerrilla" Gallagher? Quite possibly the most entertaining and knowledgeable authority on sales, marketing, and the mysteries of the human mind available today. His recommendations are new, fresh, and guaranteed to produce spectacular results for your business!
Friday, April 25, 2008
Mind Reading and Telepathy? Not!
Posted by Sara Gallagher at 2:34 PM
